- Member Since: May 23, 2021
6 Practical Steps for Using Instagram to market Your Coaching Business
In just 10 short years, Instagram has grown into a powerhouse marketing tool that savvy entrepreneurs are embracing. As of December, 2020...
ï¿½ Instagram has over 1 billion active users---which means that your market is almost certainly using Instagram-and your competition are, too.
ï¿½ 67% of US adults use Instagram, so, although it doesn't have the reach of Facebook (yet) it's definitely a platform worth leveraging.
ï¿½ A younger crowd-more than half of Instagram users are between 18 and 29-if that's your market, Instagram is the place to be.
ï¿½ 63% of users check their Instagram feed at least daily-that's plenty of eyes on cell phones!
Not only that, however the platform has enjoyed double-digit annual growth, also it shows no signs of slowing down. Clearly, it is time to embrace Instagram and the power it promises as part of your overall marketing plan.
Instagram is similar to a simplified version of Facebook, having an focus on mobile visual sharing. As with other social networks, you connect to other users on Instagram by following them, being followed by them, commenting, liking, tagging, and private messaging. Also you can save the photos you see on Instagram.
Since it's so visually oriented, Instagram has multiple filters it is possible to connect with enhance photos and videos. Additional photo editing options enable you to straighten the image, adjust brightness and warmth, and overlay color. For videos, you can disable audio, select a cover frame, and, if you are using the iOS app, it is possible to trim videos.
But Instagram presents some unique challenges, and those might have you wondering if it's worth your time. The main ones are:
1) First, it's completely smart phone driven. Unlike other platforms, you cannot post to Instagram from your own computer. Actually, you can't even post to it from third party apps. It's fully designed to attract cellular phone users. So in markets where mobile usage is high (and let's face it, that's nearly everywhere), Instagram is really a no-brainer.
2) It is also image and video centric. Unlike Facebook and Twitter and even Google+, where text updates are still the norm, Instagram demands photos. Text (called "captions" on Instagram) is secondary-although, unlike some other platforms, Instagram is fairly generous making use of their character limit. Remember that even on buy instagram followers , images typically outperform text-only updates. So, focusing on images in your marketing is probably a good